United Arab Emirates

Welcome to our world. We are here to connect, inspire and reward. du is the new integrated telecommunications service provider with a fresh approach. Young, smart and focused, at du we aim to enhance and exceed our customers’ communications expectations. Our expertise, complimented by a modern and progressive concept, provides a unique advantage for both business users and consumers. At du, our promise is to enable better experiences for our customers. This is fulfilled by our mission to employ the best talent and deliver excellence, innovation and value to our shareholders while contributing to and celebrating the rich heritage and diversity of the UAE. At du, we aspire to be confident, honest, surprising and friendly. These four simple but dynamic values will help us to develop strong relationships with our customers and advance the telecommunications industry in the UAE.

Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. Since then, it has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators.